LED Face Mask Maker Sued Over Alleged Misleading FDA Claims

Case Overview: A class action lawsuit alleges Daman Beauty, LLC falsely marketed its Aphrona Moonlight Pro LED Facial Mask as FDA-approved, leading consumers to wrongly assume agency endorsement.

Consumers Affected: U.S. consumers who purchased an Aphrona Moonlight Pro LED Facial Mask.

Court: U.S. District Court for the District of Arizona

A popular LED face mask company is facing legal action over allegations it tricked shoppers into believing its product was endorsed by the FDA. 

A proposed class action lawsuit filed against Daman Beauty, LLC accuses the company of prominently displaying the FDA logo on packaging and online listings for its Aphrona Moonlight Pro LED Facial Mask, leading consumers to wrongly assume the device was FDA-approved. 

The lawsuit claims the marketing tactic violates federal law and deceives buyers, potentially opening the door to wider harm if left unchecked.

Plaintiff Says Marketing Misrepresented Product Safety

Arizona resident Jamie Shields filed the complaint after purchasing the $167 mask on Amazon in July 2024. Shields said she relied on the product’s packaging and marketing, which prominently featured the FDA logo and described the device as “FDA & 510K approved.” 

Believing the product was endorsed or cleared by the agency, she made the purchase expecting medical-grade benefits and safety standards.

Shields now says the product never held FDA approval and is legally misbranded, rendering it not only misleading, but illegal to sell under federal law. She claims she wouldn’t have bought the mask, or would have paid far less, had she known the truth.

Misbranding Allegations and Legal Risks Detailed

The Aphrona mask is marketed as a seven-color light therapy device designed to improve skin tone, reduce wrinkles, and treat acne. But according to the lawsuit, LED masks like Aphrona’s are considered Class II medical devices—a category that does not allow for full FDA approval. 

And while such devices may be cleared for limited uses, companies are strictly prohibited from using the FDA logo or suggesting agency endorsement in their marketing.

The lawsuit argues that Daman Beauty’s labeling and advertising violate the Federal Food, Drug, and Cosmetic Act (FDCA), which forbids selling “misbranded” devices with false or misleading labeling. Since misbranded products are illegal to sell, they are considered economically worthless under the law.

The complaint also says Daman’s misrepresentations weren’t just accidental—they were systematic and designed to influence purchasing decisions by falsely signaling FDA credibility.

Beauty Industry Faces Rising Consumer Protection Cases

Daman Beauty is just one of several companies in the wellness and personal care space facing consumer pushback over questionable advertising. 

Recent lawsuits have targeted Lume Deodorant for allegedly unsafe products marketed as “natural” and “gentle,” despite reports of painful rashes and infections. Eucerin’s “Natural Moisturizing Factors” lotion is under fire for touting natural benefits while allegedly containing synthetic ingredients. 

Byte Aligners is also facing a class action over claims its at-home teeth straightening kits led to injuries like chipped teeth, bone loss, and facial swelling. Meanwhile, RoC Skincare is accused of selling a retinol cleanser that fails to deliver its promised anti-aging effects due to the ingredient breaking down too quickly to be effective. 

Shields wants to represent anyone in the US who bought a mask in her claims of violations of the Arizona Consumer Fraud Act, breach of implied warranty of merchantability, and unjust enrichment. She is seeking damages, injunctive relief, fees, costs, and interest.

Case Details

• Lawsuit: Shields v. Daman Beauty, LLC
• Case Number: 4:25-cv-00297-JCH
• Court: U.S. District Court for the District of Arizona

Plaintiffs' Attorney:

• Andrew Shamis (Shamis & Gentile, P.A.)
• Kristen Lake Cardoso (Kopelowitz Ostrow P.A.)

Do you own an LED face mask? Did FDA claims influence your purchase? Share your thoughts below.