Case Overview: A class action lawsuit alleges that Siete Bucks Spirits falsely markets its Teremana tequila as "100% agave," "handcrafted," and "small batch" — claims the plaintiff says are misleading to consumers.

Consumers Affected: U.S. consumers who purchased Teremana tequila products

Court: Not yet confirmed

Teremana Tequila Class Action Alleges "100% Agave" and "Handcrafted" Claims Are False

A new class action lawsuit takes aim at Siete Bucks Spirits, the company co-founded by actor and entertainer Dwayne "The Rock" Johnson, alleging its popular Teremana tequila brand is not the authentically crafted, agave-pure spirit its marketing promises. According to recent reporting from Top Class Actions, the lawsuit claims consumers have been misled by three core representations on the product's label: that the tequila is "100% agave," "handcrafted," and produced in "small batches."

What the Plaintiff Alleges

The complaint alleges that Teremana's label and marketing materials make product claims that do not accurately reflect how the tequila is actually produced. Specifically, the lawsuit alleges that Teremana tequila is not made exclusively from 100% agave as prominently stated on its packaging.

The filing further alleges that the terms "handcrafted" and "small batch" are used deceptively. These are meaningful distinctions in the spirits industry — "handcrafted" typically signals artisanal, hands-on production methods, while "small batch" implies limited production runs with close attention to quality at each stage. The lawsuit alleges that Teremana's actual production process does not meet these standards, and that consumers are paying a premium based on representations the plaintiff contends are false.

According to the complaint, had consumers known the tequila did not live up to these claims, they would not have purchased the product — or would have paid significantly less for it.

The Products at Issue

Teremana is a tequila brand launched in 2020 with heavy backing from its celebrity co-founder. The brand markets multiple expressions, including Blanco and Reposado varieties, and has grown rapidly in the competitive premium spirits market. The product's positioning — as an authentically made, agave-forward tequila — is central to its identity and its pricing.

The lawsuit targets the labeling and marketing claims made across Teremana's product line, alleging that these representations appear on packaging available to consumers nationwide.

Why the Labeling Claims Matter

In the tequila industry, the designation "100% agave" carries regulatory and consumer significance. Tequilas not made entirely from blue Weber agave — sometimes called "mixtos" — are required by Mexican law and recognized by the Tequila Regulatory Council (CRT) to be labeled differently. Consumers shopping for 100% agave tequila are generally willing to pay more for what they understand to be a purer, higher-quality product.

Similarly, terms like "handcrafted" and "small batch" have no standardized legal definition under U.S. law, but studies and consumer surveys suggest these terms significantly influence purchasing decisions and price tolerance. The lawsuit alleges that Siete Bucks Spirits exploited consumer trust in these terms to drive sales at a higher price point than the product would otherwise command.

Defendant's Response

As of this writing, no public response from Siete Bucks Spirits or representatives for Dwayne Johnson has been reported in connection with this litigation. Defendants in class action cases typically deny the allegations in their complaints.

A Growing Pattern of Spirits Industry Scrutiny

Teremana is not the first premium spirits brand to face legal scrutiny over its labeling. Class action litigation targeting alcohol marketing claims — including "craft," "small batch," and ingredient representations — has increased in recent years as consumers pay closer attention to what's in their bottles and how products are made. Courts have allowed several similar suits to proceed, finding that reasonable consumers could be deceived by such marketing language.

Lawsuit: [Plaintiff name not publicly confirmed] v. Siete Bucks Spirits

Case Number: Not yet confirmed

Court: Not yet confirmed

Plaintiffs' Attorney(s): Not yet confirmed

Have you purchased Teremana tequila based on its "100% agave" or "handcrafted" claims? Share your thoughts in the comments below.